For the precious, precocious, and pretty much everyone else into a well designed and thought-out project - you're going to L O V E this:
The Bike to the Beach Bag is now available in a mini size!
Leitmotif approached us with the need for a functional + versatile American schoolbag geared towards not only adults, but also children. Awesome, because we've been working on a smaller sized Bike to the Beach Bag! Taking in feedback from women wanting a more sleek and compact bag that they can take anywhere and everywhere (biking to the beach or walking to the park), a smaller size was then born. We are excited to launch this bag first with Leitmotif!
Leitmotif is a local San Francisco company with the mission of designing for the precious and precocious child in mind with playful interpretations of mature silhouettes. Their focus is on sustainability, supporting local businesses and giving back to the community through book donations to local families in need. This is right up our alley as well, and we were excited to work with Leitmotif on this project!
Bonnie Andryeyev, founder and designer at Leitmotif, discovered the need for this type of bag through the eyes of her own daughter starting school:
"As my own daughter started school, I noticed there were hardly any well-made bags available for children. I realized that like a lot of children’s clothing, schoolbags are made to be disposable - to last exactly one school year, at most. Back to school shopping is all about in with the new and out with the old. That is what consumer culture cultivates, but why? While we may not have as much of a choice in frequently updating our gadgets, we do have a choice to buy products that will last as long as we want them to."
The Mini Bike to the Beach Bag is a compact version of its original big sister. It features smaller adjustable straps which fit on both children as well as adults with narrow to medium shoulder width. The bag body is also smaller, but still features a handy u-lock pocket, interior zip pocket, and top snap closure.
"After settling on the right measurements, we were thrilled that the bag could easily work for both children and adults. I asked my daughter to try out the prototype over one weekend and Alite had one of their employees take the bag on a hiking trip; by Sunday, they both loved the bag so much they didn’t want to give it up. And thus, the mini bike to the beach bag was born!"
This first limited edition Mini Bike to the Beach Bag is a Leitmotif exclusive. More details and their online shop can be found HERE.